To celebrate the upcoming celebrity basketball events in Charlotte and in honor of Bojangles’ own Master Biscuit Makers—the stars of breakfast—the hometown favorite restaurant is having a little fun with one of basketball’s most popular pregame rituals and the famous biscuit’s most important ingredient.
Bojangles’ is putting the spotlight on its heroes of biscuit making during the basketball-filled weekend with a billboard in uptown Charlotte showcasing the dramatic image of a real Master Biscuit Maker—Nate Cox—tossing flour in the air. During the weekend of basketball festivities, the unique billboard will periodically shoot simulated flour into the air.
“Bojangles’ Master Biscuit Makers are stars on our roster because they are up early working hard to bring delicious, made-from-scratch buttermilk biscuits to our customers every 20 minutes,” says Randy Poindexter, Bojangles’ senior vice president of marketing. “This is a great opportunity to showcase their skills and use our flour power to help fans win some legendary prizes.”
Between February 13 and 17, fans can join in the biscuit-making fun by unlocking the chance to win prizes with a simple photo. Fans can upload a photo of themselves, add a flour-tossing frame, and share their photo on Twitter or Instagram using #BiscuitBaller and #Sweepstakes for an entry for a chance to win a prize, including a Bojangles’ gift card, an Xbox One S, the game NBA 2K19, and a live demonstration with a Bojangles’ Master Biscuit Maker. A selection of flour frames, information on prizes, and giveaway Official Rules can be found at www.BiscuitBaller.com.
Bojangles’ Master Biscuit Makers go through rigorous training for certification, which includes a test on the proprietary Bojangles’ biscuit-making process. Then, they must prepare a batch of biscuits that adhere to Bojangles’ strict specifications, including the company’s signature 48-step process. The best biscuit makers in the Bojangles’ system are recognized annually during the brand’s Master Biscuit Maker Competition, which will take place at the Bojangles’ Support Center in Charlotte this April.
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