Industry News | June 27, 2013

Boneheads Tries Modern Vibe with Renovation

Boneheads Grilled Fish and Piri Piri Chicken, an Atlanta-based fast-casual restaurant concept, announces a new store design and prototype, the brand’s first since its inception in 2005. Featuring modern updates–including a new color scheme, graphics, signage, furniture, and lighting–the new store prototype is designed to provide customers and current and prospective franchisees with an engaging and comfortable experience.


“With our upgraded furniture choices, uniform color scheme, and new experiential menu technologies, we’ve definitely elevated the entire feel,” says James Walker, member of Boneheads’ board of directors.


The new design boasts a clean, color palette dominated by bold blue hues. New interactive, digital menu boards will showcase Boneheads’ dishes via multimedia, including cooking demonstrations, and will constantly refresh with new content.


“An enhanced customer experience was the chief motivating factor for these changes,” Walker says. “But we also wanted to help franchisees and potential franchisees every step along the way to implement this design as efficiently as possible. With this new design, we can do just that.”

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