On the Border Moves into the C-Store Channel

    Industry News | November 21, 2007
    On The Border (OTB) brand is on the move again. Truco Enterprises, the exclusive source of OTB brand of Southwest/Mexican retail food and beverage products, is now reaching consumers in a new way, by offering 4-ounce individual-sized units of its world famous On The Border brand tortilla chips, and a 9-ounce version of its chunky bean dip in convenience stores.

    The initial rollout includes five items:

    • OTB 5-Cheese Fiesta Tortilla Chips™

    • OTB Guacamole Tortilla Chips (a blend of real avocados, garlic, onion and a hint of lime)

    • Isla del Sol Tortilla Chips

    • OTB Premium Rounds Tortilla Chips™

    • OTB Chunky Bean Dip (no MSG, 0g trans fat, 0g cholesterol)

    When shipped, individual units will be packed in an attractively designed five-count case with a tear-off top that becomes an easy point of sale marketing tool (198 cases to a pallet, 990 units total). Individual bags boast a 90-120 day shelf life, and can be merchandised on the shelf or on pegs. Like all On The Border products, they are cholesterol free and contain no MSG.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.