On the Border Moves into the C-Store Channel

On The Border (OTB) brand is on the move again. Truco Enterprises, the exclusive source of OTB brand of Southwest/Mexican retail food and beverage products, is now reaching consumers in a new way, by offering 4-ounce individual-sized units of its world famous On The Border brand tortilla chips, and a 9-ounce version of its chunky bean dip in convenience stores.

The initial rollout includes five items:

• OTB 5-Cheese Fiesta Tortilla Chips™

• OTB Guacamole Tortilla Chips (a blend of real avocados, garlic, onion and a hint of lime)

• Isla del Sol Tortilla Chips

• OTB Premium Rounds Tortilla Chips™

• OTB Chunky Bean Dip (no MSG, 0g trans fat, 0g cholesterol)

When shipped, individual units will be packed in an attractively designed five-count case with a tear-off top that becomes an easy point of sale marketing tool (198 cases to a pallet, 990 units total). Individual bags boast a 90-120 day shelf life, and can be merchandised on the shelf or on pegs. Like all On The Border products, they are cholesterol free and contain no MSG.

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Wienerschnitzel Appoints Doug Koob as Chief Development Officer

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Daddy’s Chicken Shack Names Dave Liniger Jr. CEO

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Abbott’s Frozen Custard Announces Opening of First Franchised Store in Texas

Abbott’s Frozen Custard, the oldest frozen custard franchise in the nation, is celebrating the grand opening of its first franchise location in the state of Texas. Located in the Dallas suburb of McKinney, at 1520 N Hardin Boulevard, it is the first of more than 100 locations throughout Texas to be opened by owner-operator Southern […]

Shake Shack Expands Partnership on Carbon Neutral Whole Milk

Neutral Foods, the first certified carbon neutral food company in the U.S, announced the expansion of its partnership with Shake Shack to supply its certified Carbon Neutral Whole Milk to over 90 Shake Shack locations in the U.S. Shake Shack is the first fast casual restaurant partner for Neutral Foods and is using Neutral Milk […]

Wendy’s Promises to Increase Access to Solar Energy for Franchisees

Wendy’s on Tuesday shared progress in sourcing renewable energy through its participation in community solar programs. Emissions reductions from these programs will advance progress against Wendy’s science-based targets to reduce absolute Scope 1 and 2 emissions by 47 percent, and Scope 3 emissions from franchisees by 47 percent per restaurant by 2030, both from a […]

Alberto Sosa Bringing Pollo Campero to Smyrna, Tennessee

Alberto Sosa, who already owns two Pollo Campero franchises in Tennessee, is bringing the Central American chicken concept to the Nashville suburb of Smyrna. With over 100 U.S. locations and another 350 worldwide, the Central American chicken franchise is growing quickly, bringing family-recipe-inspired, flavorful chicken meals to the markets it enters. Smyrna’s new Pollo Campero […]

Chick N Max Named One of the Fastest-Growing Companies in Wichita, Kanas

Chick N Max – a next generation fast casual franchise specializing in almond wood smoked chicken and wings, chef-crafted sandwiches, and fried tenders – recently landed at the top of the Wichita Business Journal’s 2024 fastest-growing companies list. The burgeoning brand secured the top spot in the annual ranking with revenue growth of 89.5% last year. “We’re absolutely […]

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