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The initial rollout includes five items:
• OTB 5-Cheese Fiesta Tortilla Chips™
• OTB Guacamole Tortilla Chips (a blend of real avocados, garlic, onion and a hint of lime)
• Isla del Sol Tortilla Chips
• OTB Premium Rounds Tortilla Chips™
• OTB Chunky Bean Dip (no MSG, 0g trans fat, 0g cholesterol)
When shipped, individual units will be packed in an attractively designed five-count case with a tear-off top that becomes an easy point of sale marketing tool (198 cases to a pallet, 990 units total). Individual bags boast a 90-120 day shelf life, and can be merchandised on the shelf or on pegs. Like all On The Border products, they are cholesterol free and contain no MSG.