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    Boston Market Challenges Competitors to Sandwich Throwdown

  • Industry News June 18, 2019
    Boston Market
    Coupled with the launch of its new sandwich lineup, Boston Market is eliminating lunchtime pain by issuing a 100 percent guarantee.

    Boston Market is debuting four new sandwich offerings this month.

    Friday, June 21 from 11 a.m. – 2 p.m., Boston Market is inviting everyone to enjoy a free sandwich on the house in a sandwich throwdown with competitors. Simply bring in your current favorite sandwich and taste the difference fresh, never frozen rotisserie chicken can make. Guests are then invited to vote for the superior sandwich and throwdown winner via an online survey. Free sandwich upgrades will be offered at participating restaurants while supplies last.

    The four new sandwich offerings now available at Boston Market include:

    • Southwest Chicken BLT – Cholula bacon, avocado, Tillamook pepper jack cheese, lettuce, tomato, red onion and a smoky chipotle aioli are all layered atop ciabatta for a red, hot summertime kick.
    • Chicken Avocado Club – Bacon, avocado, Tillamook cheddar cheese, lettuce, red onion and a delectable herbed mayo bring this designed-for-summer sandwich to life on ciabatta bread.
    • Chicken or Turkey on Ciabatta – Guests can choose either rotisserie chicken or hand-carved turkey to pair with smoked cheddar, lettuce, tomato, red onion and herbed mayo on this lighter sandwich option.
    • Chicken Salad – An elevated chicken salad offering featuring fresh-from-the-rotisserie chicken bring this sandwich to life with sliced tomato, lettuce and mayo on a multi-grain hoagie roll.

    In addition, Boston Market is also introducing two new salads – the Southwest Cobb Salad (which features a romaine and leaf lettuce blend, bacon, avocado, corn relish, pico de gallo, red onion and chipotle ranch dressing) and a Caesar Salad (which includes romaine lettuce, a three cheese blend, croutons and Caesar dressing). Guests can also pair any half sandwich with a salad – or regular side or soup – starting at just $8.99.

    “We at Boston Market took a closer look at our competitor’s sandwiches and, to be blunt, we were not impressed,” says Frances Allen, Boston Market Chicken Executive Officer.  “That’s why we’re throwing it down, rotisserie style, and challenging all competing sandwiches to the ultimate taste test. We’re so confident our new sandwiches – with real, hand-carved chicken right from the rotisserie – will devour the competition, we’re giving away a free sandwich to anyone who brings in and pits ours against a competing, and in our mind, subpar, sandwich. Once you’ve had ours, you’ll never go back – guaranteed.”

    Coupled with the launch of its new sandwich lineup, Boston Market is eliminating lunchtime pain by issuing a 100 percent guarantee: if a guest doesn’t like his or her sandwich for any reason, Boston Market will replace it with a meal of his or her choice (at an equal or lesser value).

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.