Industry News | January 7, 2015

Boston Market Comes Up With “150 Ways to Eat Right”

image used with permission.

Resolving to eat healthier and spend less money in the New Year are not easy tasks, but Boston Market is helping consumers do both this year with its “150 Ways to Eat Right” menu of more than 150 meal combinations that are 550 calories or less. The 550 calories or less menu includes the restaurant's popular Market Bowls for only $6.99, as well as several gluten-free options—making Boston Market a great stop for both financial and nutritional resolutions.

Boston Market offers healthful menu items for guests looking for great tasting, wholesome food they can feel good about eating and serving their family and friends. The 550 calories or less menu is one of the largest of its kind among fast-casual restaurants, and includes a variety of entrees and sides, including fan favorites like cornbread and more adventurous flavors like Honey Habanero and Sweet Thai Chili Sauce.

“Consumers are increasingly turning to restaurants for healthier meal solutions that match their personal food preferences,” says Sara Bittorf, chief brand officer at Boston Market. “We offer more than 150 meals 550 calories or less, and our menu is designed to help guests enjoy lower calorie options that are still filling and taste great.”

Health-conscious guests can visit to find the following information and tools to help guide their dining decisions:

·      150 Ways to Eat Right: A complete list of all Boston Market meals 550 calories or less.

·      Nutrition Calculator:An interactive Nutrition Calculator allows guests to custom-build Boston Market meals online and obtain their nutritional values.

·      Allergen Menu: An Allergen Menu feature helps guestswith dietary restrictions (such as gluten intolerance) identify the menu items they can eat.

At Boston Market, food is made with ingredients selected with great care to deliver freshness, quality, and taste, including daily hand-cut vegetables and 100 percent fresh, never frozen chicken. The all-natural chicken, prepared fresh hourly using a signature rotisserie cooking method, caramelizes the skin and allows for the fat to drip away, leaving a lean and moist chicken that has been the cornerstone of the healthful platform.

In late 2014, Food News Media, publisher of QSR and FSR magazines, awarded Boston Market the inaugural HALO Award, which honors restaurant chains that have made meaningful contributions to a healthy, active lifestyle for consumers.

Additionally, Boston Market has removed salt shakers from tables in all its restaurants and has reduced sodium levels in all Boston Market signature items by 20 percent and in all menu items by 15 percent. Boston Market is also a proud participant in the National Restaurant Association’s “Kids LiveWell” program and a strategic partner of the United States Department of Agriculture “MyPlate” program.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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