Boston Market announced the company's commitment to source and serve 100 percent antibiotic-free rotisserie chicken to its guests.
As early as July of 2017, more than 75 percent of all Boston Market rotisserie chickens will be raised without the use of antibiotics; 100 percent will be antibiotic-free by the end of the first quarter in 2018.
"We couldn't be more proud to become the first national chicken-specialty chain to reach the goal of serving our customers 100 percent antibiotic-free chicken by early next year," says George Michel, chief executive officer of Boston Market. "Boston Market has already committed to the use of no antibiotics to stimulate growth in our rotisserie chickens for quite some time, and transitioning to all antibiotic-free chicken was the next logical step in the 'Quality Guarantee' we promise our guests."
The Boston Market "Quality Guarantee," which was unveiled in January 2017, acts as a continued commitment to all guests that Boston Market will serve all natural and fresh, never frozen, whole chickens that are:
"Since our founding over 30 years ago, we have always been committed to providing our guests with the highest levels of food quality and transparency, which was reaffirmed when we launched our Guarantee last month," says Michel. "While the rest of the industry continues to play catch-up in achieving milestones we've already accomplished, such as serving rotisserie chicken with no MSG, Boston Market is further elevating our standards by removing all antibiotics from our chicken by this time next year. I challenge other national chicken-specialty chains to remove MSG and commit to antibiotic-free chicken."