Boston Market is taking a bite out of heightened consumer desires for red meat by offering a Rotisserie Prime Rib meal, the first rotisserie steak offering from the company.
Available at all participating Boston Market locations nationwide on Wednesday, Friday and Sunday evenings starting at 5 p.m. and while supplies last, guests can enjoy a USDA Choice Prime Rib, slow-spun in rotisserie ovens for over an hour, along with two sides, fresh-baked cornbread, horseradish cream sauce and au jus for $15.99 or less.
“For more than 30 years Boston Market has been the industry leader in rotisserie cooking, and it’s been our mission to evolve and uncover new and interesting ways to use the signature rotisserie style of cooking to introduce new menu items that will excite our guests,” says Boston Market Vice President of Marketing, Tim Hartmann. “From our trademark fresh, never frozen Rotisserie Chicken, all natural Rotisserie Turkey and Rotisserie Potatoes to our new Rotisserie Prime Rib, we’re so much more than just rotisserie chicken experts today, we’re rotisserie everything experts.”
Boston Market Vice President of Operations and Culinary, Dan Ledgard added, “Using the rotisserie allows the product to be cooked at a lower temperature, which tenderizes the meat, allows the moisture to set in and cooks evenly throughout. Slow, self-basting rotisserie cooking of our seasoned USDA Choice Prime Rib also gives a succulent, unparalleled flavor you just can’t find in a traditional prime rib restaurant.’
To further show the culinary evolution of Boston Market, the company also unveiled a new corporate logo that more closely reflects its signature style of cooking. The new brand logo prominently features “Rotisserie Kitchen” at the center of the classic Boston Market design and utilizes the same color palette of years past.