Industry News | August 22, 2016

Boston Market Spins Classic with Rotisserie Chicken Marsala

Boston Market's Rotisserie Chicken Marsala is also available through online ordering and catering. Boston Market

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Boston Market announced the introduction of its new hand-crafted Rotisserie Chicken Marsala—a spin on a classic Italian dish—with sautéed cremini and Portobello mushrooms, garlic, fresh herbs, and finished with a savory Marsala wine sauce.

Created in the Boston Market Rotisserie Kitchen, this signature dish complements the brand’s new Roasted Garlic and Chive Mashed Potatoes, which are made with real potatoes, milk, butter, cracked black pepper, roasted garlic, and chives, and whipped until soft and creamy. 

“As the rotisserie experts, we strive to develop new ways to provide fresh, bold, and chef-inspired flavors for our guests,” says George Michel, CEO at Boston Market. “Our new Rotisserie Chicken Marsala puts a rotisserie spin on a classic Italian dish—one that we know both our fans, and fans-to-be, will love—and furthers our ‘All Good’ promise to bring only natural, farm fresh, and never frozen rotisserie chicken to the table.”

Available through October 30 at participating locations nationwide, the new Rotisserie Chicken Marsala dish starts with signature rotisserie chicken, which is prepared by Boston Market Master Carvers every hour and is marinated in a blend of garlic, herbs, and spices before being cooked in a continuously revolving rotisserie for 90 minutes until tender, juicy, and golden brown. The Marsala sauce, simmered for hours, has a blend of sautéed cremini and Portobello mushrooms.

Liz Fox, culinary chef at Boston Market, adds: “We carefully selected flavors that blend beautifully together to ensure a heightened food sensation with each and every bite. Ingredients are prepped fresh daily to ensure our guests will embark on a food experience that is hand-crafted and full of bold flavor with a lot of depth.” 

The new Rotisserie Chicken Marsala will also be available for purchase through online ordering and catering. Meal choices include a Half Chicken Individual Meal with two sides and cornbread for $9.99 or Quarter White or Three Piece Dark with two sides and cornbread for $8.99. Price and participation may vary.

This limited time only offering is being supported by new TV advertisements and in-restaurant POP, as well as across web, social and digital.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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