Bowl of Heaven, the fast-casual concept that serves açaí bowls, smoothies, and cold pressed juices featuring plant protein and superfood ingredients, announced the signing of a four-unit franchise deal for parts of Los Angeles County, including West Hollywood and Santa Monica.

Bowl Of Heaven partnered with Fransmart, the franchise development company responsible for the explosive growth of brands like Five Guys and Qdoba Mexican Grill, to expand through franchising. The brand now has more than 50 units in development across California and Nevada.

The new franchisee, Felicia Marquez, worked with Fransmart director of development Jolly Khabrani on securing her four-unit deal, and hopes to have the first unit open in 2015 in either of her two secured cities, followed by a second location shortly after that.

Marquez began her career in the restaurant industry, and was trained in French fine-dining service while attending college at California State University of Long Beach. She has worked for top chefs across both French and Italian cuisines, and says she has always had a passion for being able to provide superior dining and service experiences.

“I wanted to be involved with a product that would help a body improve and achieve overall goodness,” Marquez says. “I am thrilled to be a part of this growing trend and honored to be in the company of such a brilliant group of trend setters and entrepreneurs. Bowl Of Heaven and the products they are developing strike at the very heart of being a better you.”

Bowl of Heaven is capitalizing on various trends in the fast-casual space, including healthy meal replacements, clean eating, and cold pressed juicing. 

“Bowl Of Heaven, along with all the superfoods we are bringing to market, will revolutionize the health food industry,” Marquez says. “As a population we all strive to be better tomorrow than we are today, and these products align with the core of what our bodies crave.”

Denise Lee Yohn: QSR's Marketing Guru, Fast Casual, Growth, News, Bowl of Heaven