Noodles & Company announced that Gretchen Paules has joined its team as vice president of field marketing, where she will oversee all field marketing support, including franchise marketing.

“As a brand built on grassroots marketing and thoughtful engagement with guests on the local level, we are thrilled to have Gretchen join our team and look forward to leveraging her more than 20 years of experience to build upon our local marketing leadership,” says Dan Fogarty, executive vice president of marketing at Noodles & Company. “We’re excited about Gretchen bringing her years of experience to help us bring our Your World Kitchen positioning to life with our teams, in our restaurants, and with new fans as we build our brand across the country."

Most recently Paules was principal in her own consulting group, Elevation Branding & Communications, where she developed media strategies, business, and marketing plans for brands including Abuelos, the Walking Connection, and Quaker Steak & Lube. Prior to that she held senior positions with Famous Brands (Mrs. Fields, TCBY), Boston Market, Rock Bottom Restaurants, Aramark, Burger King, and Arby’s. Throughout her career, Paules has led strategic development, field marketing, franchise marketing, advertising, CRM programs, social media, and digital programs for these notable brands which will all serve as relevant and important experience in shaping and driving field marketing activities for Noodles & Company.

Paules is a graduate of the University of Colorado, Boulder, and is a board member of the Marketing Executive Study Group (MEG) of the National Restaurant Association. She is also a volunteer with No Kid Hungry/Share Our Strength.