Burger King Corp. (NYSE: BKC - News) is shaking up the quick-serve breakfast battle with the unveiling of the brand’s largest menu expansion ever.
Nine new BK Breakfast Menu items will have sleepyheads everywhere marching to a new breakfast beat and into their closest BK restaurant. From premium platters and savory sandwiches to fresh-baked Mini Blueberry Biscuits and Seattle’s Best Coffee, the new BK Breakfast Menu is available at participating restaurants nationwide.
“We’re ready to compete to be America’s wake-up call with our new BK Breakfast Menu,” says Mike Kappitt, chief marketing officer, North America, Burger King Corp.
“We’re recognized far and wide for our superior burgers, and we’re confident guests will know and love us for breakfast as well. Given the quality, variety and value on our new menu, Burger King is sure to become the destination for breakfast.”
Breakfast Your Way
The new BK Breakfast Menu items join the Croissan’ Wich and recent menu additions such as the BK Breakfast Muffin Sandwich and the BK Breakfast Bowl. The menu is available until 10:30 a.m. daily:
In addition, the full BK Breakfast Value Menu, which launched in early 2007 as the first national breakfast value menu among quick-service restaurants, remains as it is today and will include the new four-piece Mini Blueberry Biscuits in addition to BK Breakfast staples such as Cini-minis, the three-piece French Toast Sticks and the BK Breakfast Muffin Sandwich, all priced at a $1.
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