CFO Brian Goldberg of Sweet Leaf Tea was named “CFO of the Year” by Austin Business Journal. Goldberg has been CFO and COO at the Austin-based company since 2005 during which time he has been instrumental in Sweet Leaf Tea’s significant growth. His big picture approach to business helped the company land $18 million in private funding from Catterton Partners, a Greenwich, Connecticut-based private equity firm specializing in consumer products

Having previously worked for Pfizer and Ernst & Young, Goldberg was drawn to Sweet Leaf Tea’s unique environment that is not always seen in larger organizations.

Along with the company’s CEO, Goldberg is responsible for overseeing company operations and coordinating its capital raising. Early on, he outsourced human relations functions and implemented SAP software to streamline business processes, making budgeting, strategic planning, and growth his top priorities.