Bruegger’s has officially arrived to Winston Salem. The Bagel Boys of Triad franchise group, led by principals Craig Hunter, Guy Hunter and Ralph Heckman, opened Winston Salem’s first Bruegger’s bakery-café in the Towers Plaza at 205 South Stratford Road.

To celebrate the occasion and thank the community for its support, a portion of opening day sales will be donated to the Brenner Children’s Hospital.

The grand opening was officially commemorated with a ribbon cutting ceremony led by local elected officials and representatives from the Brenner Children’s Hospital and Bruegger’s.

“We are excited to bring the Bruegger’s experience to Winston Salem and we thank our guests and the community for their support,” said Guy Hunter, Bruegger’s franchisee. “Because Bruegger’s has existing locations in Charlotte and the Raleigh-Durham area, the Triad region made perfect sense. We’re looking forward to developing this market and establishing Bruegger’s as a leader in the quick, casual dining segment.”

“Our franchisees are an integral part of the Bruegger’s growth strategy,” said Bruegger’s President David Austin, who was on site for the grand opening. “Our franchise partner’s first hand knowledge of the local area will be an integral part of bringing the Bruegger’s experience to the local area. We look forward to a successful partnership and becoming a part of the Winston Salem community.”

“While our signature product is our freshly boiled and baked bagels, we also offer our guests an array of healthy dining choices in a comfortable dining environment,” added Hunter.