Industry News | September 22, 2015

Bruegger's Adds a Taste of Autumn to Seasonal LTOs

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Bruegger’s Bagels, known for its freshly baked, authentic New York–style bagels, signature egg sandwiches, and coffees, celebrates fall with a new menu that features seasonal favorites and a unique new bagel.

Debuting in Bruegger’s Bagels’ famous lineup is the Masa Bagel—a corn-based bagel with a flavor reminiscent of tortillas and tamales. The Masa Bagel perfectly complements the new Southwest Sunrise egg sandwich featuring spicy guacamole, ranchero sauce, red peppers, and green peppers. Guests can enjoy any sandwich on the new bagel or try it with their choice of Bruegger’s Bagels’ 100 percent made-in-Vermont cream cheese flavors.

The fall taste of crisp apple cider coleslaw is a highlight in the new Pastrami & Swiss Melt, a deli classic with a Bruegger’s Bagels twist, featuring pastrami, Swiss, slaw, and spicy brown mustard grilled on rye.

And it isn’t autumn at Bruegger’s Bagels without the classic taste of pumpkin, returning in three fan favorites, including Pumpkin Bagels and Pumpkin Cream Cheese, both made with real pumpkin, as well as Pumpkin Spice Coffee, with hints of cinnamon and nutmeg spices. The Cranberry Orange Bagel brings back even more seasonal flavor with a little sweet, a little tart.

“Each fall we like to bring back guest favorites like our popular pumpkin items, while adding something unexpected like the Masa Bagel, which is a tasty twist on the classic bagel,” says Bruegger’s Bagels vice president of marketing Judy Kadylak. “All the new and returning items make for a great mix of flavors that guests can enjoy throughout the season.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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