Industry News | April 2, 2015

Bruegger's Discounts Bundles for Tax Day

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Bruegger’s Bagels is once again giving guests its annual Tax Day break on its Big Bagel Bundles. April 11–15, Big Bagel Bundles are $10.40— about a $3.50 “deduction” —for guests who are members of Bruegger’s Bagels’ e-mail club and those who sign up for the program by April 9.

Each Big Bagel Bundle includes the guest’s choice of any 13 bagels from among Bruegger’s Bagels’ 15-plus authentic, New York-style bagel varieties, along with any two tubs of 100 percent made-in-Vermont cream cheese flavors.

“Tax Day doesn’t have a reputation for being a lot of fun, so we want to bring some relief to our guests,” says Bruegger’s Bagels vice president of marketing Judy Kadylak. “Our $10.40 special on Big Bagel Bundles is the perfect way to give them a break leading up to the filing deadline.”

To qualify for the “deduction,” guests must be members of the Bruegger’s Bagels email club or sign up for the email club on by April 9. New eClub members also will receive a free bagel with cream cheese and other valuable offers throughout the year.

Guests also can get another limited-time offer by viewing Bruegger’s Bagels’ “Behind the Taste” video series. The vignettes highlight the people and traditions behind Bruegger’s Bagels’ signature items—the company’s award-winning bagels, 100 percent made-in-Vermont cream cheese, smoked salmon, and popular sundried tomato spread.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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