Industry News | April 12, 2016

Bruegger's Introduces Spring Specials, Tax Day Bundle

image used with permission.

Bruegger’s Bagels is once again giving guests its annual Tax Day break on its Big Bagel Bundles. April 15 to 18, Big Bagel Bundles are just $10.40—about a $3.50 “deduction”—for those who visit Bruegger’s Bagels’ website to claim the offer.

Each Big Bagel Bundle includes the guest’s choice of any 13 bagels from among Bruegger’s Bagels’ 15-plus authentic, New York–style bagel varieties, along with any two tubs of 100 percent made-in-Vermont cream cheese flavors. Guests may choose the limited-time Ranch Bagel, featuring the familiar flavors of its namesake dressing including tangy buttermilk, sour cream, dill, garlic, onion, and chives. The Ranch Bagel pairs perfectly with the cool cucumber and zesty dill in Cucumber Dill Cream Cheese.

“Almost nobody looks forward to Tax Day, but our guests definitely look forward to our $10.40 Big Bagel Bundle each year,” says Bruegger’s Bagels vice president of marketing Judy Kadylak. “Since the tax deadline is pushed to the 18th this year, we wanted to offer our special deal through the weekend and give folks a break leading up to the dreaded day.”

To qualify for the “deduction,” guests can download the offer at www.brueggers.com. Guests also can join the Bruegger’s Bagels eClub to receive a free bagel with cream cheese and other valuable offers throughout the year.

Bruegger’s Bagels is also celebrating spring with new menu items and the debut of 20-hour cold brew coffee.

Refreshing new Cold Brew Coffee, made from small batches of artisan-roasted, triple-origin Aztec Organic coffee beans, is steeped for 20 hours, creating a smooth beverage with hints of citrus and caramel, and served over ice.

For breakfast and beyond, the Bacon, Egg & Brie sandwich blends the sweet and savory flavors of fresh-cracked egg, peppered bacon, sliced green apples, and creamy spreadable Brie on a flavorful Everything bagel or any of the bakery’s 15-plus bagel varieties. Green apple and Brie make another appearance in The Parisian, a limited-time-only sandwich that also features hardwood-smoked ham on butter-toasted wheat bread.

“Our new spring menu is all about fresh flavors, from the classic pairing of green apples and Brie to our new Cold Brew Coffee,” says Bruegger’s Bagels vice president of marketing Judy Kadylak. “We’re also bringing back seasonal favorites that our customers look forward to enjoying every year.”

Returning favorites this spring include Sea Salt & Caramel Coffee, which is available hot or iced. The Ranch Bagel also returns with all the familiar flavors of ranch dressing—tangy buttermilk, sour cream, salt, garlic, onion, chives, parsley, dill, black pepper, paprika, and ground mustard seed. The Ranch Bagel pairs perfectly with the cool cucumbers and zesty dill in Cucumber Dill Cream Cheese.

The new spring menu items are available at participating Bruegger’s Bagels locations nationwide through June 14.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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