Paytronix Systems, Inc. announced Bruster’s Real Ice Cream has won the 2019 Paytronix Loyaltee’s Award for Best Loyalty Launch. Bruster’s reached a 187 percent ROI through a highly targeted promotion that leveraged customer data and was driven by RFM segmentation, allowing the brand to segment guests by aspects such as visit frequency and average spend per visit.
Furthermore, just 10 months after Bruster’s new loyalty program launched, the company achieved a 16 percent penetration rate – passing the benchmark for successful loyalty programs of 15 percent in 12 months.
Prior to its transition to the Paytronix loyalty program model, Bruster’s used a punch card format. After reaching 10 punches on a card customers received a free ice cream. While this was a successful way to generate return visits, the company was unable to track or retain any customer insights thereby limiting its ability to customize their experience. Now, after partnering with Paytronix, Bruster’s is able to track customers purchasing behaviors and communicate with them one-on-one.
“By teaming up with Paytronix, we modernized our rewards program and really got to know, and strategically engage, with our customers,” says Jennifer Brinker, Vice President of Marketing, Bruster’s Real Ice Cream. “We just completed our first year with the new loyalty program and have seen significant positive results. We’re excited to continue to work with Paytronix to grow our business through real-time consumer insights direct from our expanding fan base.”
“Bruster’s Real Ice Cream has made huge strides with its loyalty program in the last year. Knowing its customers helps the organization compete,” adds Michelle Tempesta, Head of Marketing, Paytronix Systems, Inc. “Providing customers like Bruster’s with the data it needs to grow in this highly competitive market is what motivates our team to continually develop next-gen loyalty innovations.”
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