Bruster’s Real Ice Cream, with legions of fans in the East and Southeast, is rapidly finding new ones in the South and West—key regions in its national expansion strategy.
The premium frozen treat chain has signed a franchise agreement for its first Las Vegas shop with a local family, who intends to open multiple locations.
Bruster’s opened its first Memphis shop in January. Late last year the brand’s sixth southern California location opened in the Los Angeles suburb of Torrance.
In total, the brand has commitments for 33 more restaurants, with 15 scheduled to open this year. Six are under construction in San Antonio and Dallas, Texas; Phoenix, Arizona; Stockton, California; Windermere, Florida; and Hagerstown, Maryland.
“These new locations and development agreements are very significant because they represent growth in both new and established markets,” says CEO Jim Sahene. “Prospective franchisees are increasingly recognizing that Bruster’s is a unique concept with tremendous potential, which is supported by our strong sales performance.”
In 2017, Bruster’s recorded its fourth consecutive year of same-store sales increases. Total cumulative sales growth was just under 25 percent for the four-year period.
Bruster’s Real Ice Cream features 150 flavors of premium, handcrafted ice cream, yogurt, Italian ice and sorbet. Starting with a proprietary, home-style mix delivered fresh from its dairy, Certified Ice Cream Makers in each shop craft at least 24 flavors every day. There are nearly 200 independently owned locations in 20 states, Guyana and South Korea.