Industry News | September 18, 2015

Bruster's Celebrates Autumn with Three LTO Sweets

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Spurred by record sales growth, Bruster’s Real Ice Cream has introduced two limited-time flavors and a seasonal menu item to complement year-round favorites, a strategy that has helped drive the chain’s best performance since it was founded more than 25 years ago. Just in time for fall, September’s premium, hand-made offerings include:

·      Caramel Apple Crunch: Apple ice cream with caramel swirls and cinnamon vanilla cake crunch.

·      Deep Dish Apple Pie: Apple ice cream with apple swirls and cinnamon vanilla cake crunch.

·      Warm Apple Dumpling: Cinnamon ice cream and cinnamon sauce atop Bruster’s Classic Apple Dumpling Dessert.

As with all of Bruster’s premium ice creams, these flavors are made fresh daily, by hand, in each shop. In October, Pumpkin Cheesecake and Pumpkin Ice Cream Pies join the menu for a limited time.

Bruster’s, America’s favorite ice cream chain, has seen its strongest sales in history by strategically promoting limited-time treats in addition to the high-quality, premium ice cream products customers have enjoyed through the years.

The chain continued that success in August, with comp-store sales up a record 11.5 percent, bringing yearly comp-sales growth to more than 10 percent. Bruster’s has posted 10 quarters of consecutive same-store sales growth.

“Whether they come in for a special flavor or one of their favorites, our guests know they’ll always receive a unique, premium ice cream,” says CEO Jim Sahene. “That’s what sets Bruster’s apart from other frozen treat chains.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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