Bruster’s Real Ice Cream has hired veteran chain marketing executive Jennifer Brinker as its vice president of marketing and product development.
During her career, Brinker spent more than a decade at Pittsburgh-based General Nutrition Centers Inc. (GNC), holding vice-president level positions in advertising and marketing. Her work supported the company’s revenue growth, while expanding its consumer base. Most recently, she served as senior vice president of marketing.
“Jennie brings a great depth of experience across all marketing disciplines to Bruster’s,” says CEO Jim Sahene. “That, and her understanding of franchise systems, will help drive Bruster’s sales momentum.”
Bruster’s has posted 10 quarters of consecutive same-store sales growth, with August comp-store sales up a record 11.5 percent. It is on track in September to mark 11 quarters of growth.
"This is an exciting time to join Bruster's. Jim Sahene and his team have a done a wonderful job growing the franchise, staying true to the brand and delivering a premium experience to customers,” Brinker says. “Moving forward, my focus will be on building the brand across the U.S. with marketing initiatives that engage, educate, and connect with consumers."
Brinker adds, “The authenticity of the brand has been a favored destination for celebrating special moments in my family for years.”
Named America’s No. 1 frozen treat chain in the national Consumer Picks 2015 study, Bruster’s Real Ice Cream features 150 flavors of premium, handcrafted ice cream, yogurt, Italian ice, and sorbet, with at least 24 made fresh in each shop daily. There are nearly 200 independently owned locations in 19 states and the nation of Guyana.