Bruster's Real Ice Cream is partnering with the International Franchise Association's VetFran program to offer qualified veterans a 50 percent discount on the initial Bruster's franchise fee of $30,000.
"Bruster's appreciates the sacrifices made by members of the military, and we are a good fit for veterans. Almost 12 percent of Bruster’s franchisees were in the military," says Jim Sahene, CEO. "We hope this incentive to open a Bruster's helps veterans transition to a personally fulfilling civilian life."
More than 200 made-from-scratch recipes comprise the Bruster's treat collection. Every scoop of ice cream, sorbet, frozen yogurt and Italian ice is made in house. Up to 38 flavors are made daily and incorporated into milkshakes, sundaes, cakes, and pies.
Patrick De La Rosa, a former member of the U.S. Army and U.S. Army Reserve/National Guard, became his own boss in January, when he opened the first Bruster's Real Ice Cream in Savannah, Georgia. "The best part is they give you a blueprint. Follow the instructions, and it's easy."
De La Rosa says he uses military battle rhythms to manage his operations, ensuring his team delivers consistently great products and service.
Along with the franchise fee discount, Bruster’s has a new design for shopping centers requiring a much smaller investment than its previous stand-alone shops. It combines indoor seating with "treat theater" customer engagement and an expanded menu featuring soft-serve yogurt and fruit smoothies.
"Veterans can be ideal Bruster's franchisees," says Lori Molnar, Franchise Development manager. "They tend to be mission-focused leaders accustomed to detailed procedures, teamwork and community service."