Bruster’s Real Ice Cream, America’s favorite frozen treat chain, served up its best sales performance in its 27-year history during 2015, laying the groundwork for more expansion in 2016. The franchised premium ice cream brand shattered several sales records:
Fourth quarter comp sales were up 12.5 percent, making for the 11th consecutive quarter of growth, the longest growth streak in the brand’s history.
Same-store sales for the year were up 10.4 percent, the largest single jump ever, with transactions up nearly 6 percent, also a record.
Average unit volume grew to $395,000, the highest ever.
“Twenty-fifteen was a huge year for expansion,” says CEO Jim Sahene. “We opened 10 store locations and signed franchise agreements for more new shops than in the last three years combined.”
Bruster’s last year entered the Southern California market with two restaurants and added a second store in Guyana. New shops also opened in Lexington, Kentucky; Vienna, Virginia; Erie, Pennsylvania; Midtown Atlanta; Sandy Springs, Georgia; Apex, North Carolina; St. Augustine, Florida; and Carter Hill, Alabama.
Bruster’s also signed a 10-unit development agreement for South Korea. The first shop is expected to open in spring 2016. Other new units are scheduled to open early this year in Waldorf, Maryland; Clermont, Florida; Durham, North Carolina; Cypress, Texas; and Maryville, Tennessee. “Our goal is to open 20 shops this year,” Sahene adds. “Along with a true premium product that has a cult-like following, our new store designs are very appealing to prospective franchisees.” Bruster’s now offers operators an array of prototypes, including an in-line unit, as well as end-cap and freestanding designs that can accommodate drive thrus.
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