Industry News | August 15, 2017

Bruxie Opens First International Location in South Korea

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Bruxie, creator of The Original Fried Chicken & Waffle Sandwich, has taken its concept international with the opening of a restaurant in Seoul, South Korea. With its headquarters based in Orange County, California, where it opened its first location almost seven years ago, Bruxie’s 8th location is now open inside Seoul’s Lotte World Mall.

“International expansion has always been a goal of ours—there’s no denying the broad appeal of Bruxie’s original Fried Chicken & Waffle Sandwich,” says Bruxie CEO Anthony Smith. “By identifying a great operator as our franchisee in South Korea, we have been able to replicate the excitement and energy that accompanied our U.S. debut in 2010.”

The domestic and international expansion for Bruxie is led by a management team with Chief Executive Officer Anthony Smith and Chief Financial Officer Scott M. Miller and Bruxie Founder & Chef Kelly G. Mullarney. South Korea locations are in partnership with franchisee Jae Jung of Bold 4 Ltd., who plans to open 10 Bruxie locations, with the next one opening in November 2017.

Bruxie in Seoul, South Korea is located at Lotte World Mall in the Songpa District (300 Olympic-ro, Sincheon-dong, Songpa-gu, Seoul, South Korea). F

Bruxie has redefinied a food lover’s staple: Fried Chicken & Waffles is now an easy-to-eat, fresh-to-order sandwich. Home of the Original Fried Chicken & Waffle Sandwich, Bruxie presents the food community with a fast-casual dining experience like no other – fun, unexpected and irresistible.

In addition to a menu of inspired sandwiches that feature fresh-baked waffles instead of bread, Bruxie features fresh, flavorful salads, locally produced old-fashioned cane sugar sodas, real Wisconsin frozen custard, shakes, sundaes, and floats. Bruxie proudly serves its own custom crafted coffee made from a proprietary blend of 100 percent fair-trade imported beans.

Bruxie currently has the following locations:

Southern California

Orange—Old Towne

Brea—Downtown at Birch Street Promenade

Chino Hills—The Shoppes at Chino Hills

Huntington Beach—The Strand on 5th

Irvine—Heritage Plaza Center

Santa Monica—3rd Street Promenade

Nevada

Las Vegas—The Park

International

South Korea—Seoul (Lotte World Mall)

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.