Buffalo Wild Wings announced the opening of its first restaurant in the Philippines on January 29. The new restaurant at Capitol Commons in Pasig City will be one of several locations to open in the Philippines and join more than 1,070 Buffalo Wild Wings restaurants in North America.
Aside from delivering on its mantra of wings, beer, and sports, Buffalo Wild Wings locations will feature the company’s new restaurant design, which brings the look and feel of the stadium experience into the restaurant.
The company has grown quickly in Mexico over the last year and believes the concept will be popular in the Philippines as well.
“What we’ve found through our international expansion is that true passion for sports and the camaraderie that comes with watching a big game with family and friends is a universal phenomenon,” says Sally Smith, CEO and president of Buffalo Wild Wings. “Between our fresh, diverse menu and sports-centric dining experience, we are confident that Filipinos will enjoy this new option for watching their favorite sporting events.”
The Pasig City restaurant is operated by the Bistro Group, which currently owns and operates 10 restaurant concepts, a culinary center (the Bistro Academy) comprised of international franchises, as well as homegrown brands.The franchise group expects to open multiple Buffalo Wild Wings restaurants in the Philippines over the coming years.
Buffalo Wild Wings’ international push began in 2011 with restaurants in Canada, which have grown to include 14 locations and continued with the opening of five restaurants in Mexico. As part of its continued international growth, Buffalo Wild Wings announced further expansion into Dubai and Saudi Arabia, and anticipates opening restaurants there in 2015. The company continues to seek opportunities in markets around the world.
“As we explore new markets, we take the time to learn about the countries, cultures and potential partners,” Smith says. “We’re pleased to be working with a franchise partner in the Philippines who understands the needs and interests of this dynamic, evolving market, as well as our target guest, and shares our philosophy of bringing people together through great food and sports.”
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