Buffets, Inc., parent company of Old Country Buffet, Hometown Buffet, Country Buffet, Ryan’s, and Fire Mountain family-dining restaurants, reported positive same-store sales growth for a second quarter in a row, producing Buffets’ best annual same-store comp sales performance in eight years.
“Our results indicate we have stabilized our business and are poised to grow our business for the first time in years,” says Anthony Wedo, CEO of Buffets, Inc. “The organization has been highly focused on innovations and investments that directly impact the guest experience. At the end of the day, what we deliver in our restaurants day in and day out is what really matters.”
Jason Abelkop, CMO, adds, “In the last year, we laid a strong ‘guest first’ foundation by rolling out our Great Steak Pledge, our Four Star Operating platform, and our highly successful Family Night initiative. Families, especially young families, are our core target. Everything we’re doing is to improve the value equation for them.”
Abelkop says the new menu rollout in March dubbed “Real Favorites” had a positive impact on sales.
