Industry News | December 7, 2010

Bullritos Brings its Spanish Style to Houston

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After opening its first location in La Porte, Texas, in 2008, and quickly becoming a local favorite, Bullritos was proud to open its 10th location in Houston, Texas, in the Clear Lake/Nassau Bay area at 1820 NASA Pkwy.

In celebration of the grand opening on Monday, Nov. 29, the first 50 patrons in line received free Bullritos for a year.

“We wanted to introduce Bullritos to the ClearLakecommunity in a big way,” says Shannon Walker, Bullritos franchisee. “And this giveaway was the perfect opportunity to mark our presence and begin our community relations with a bang. I was amazed to witness the crowd begin gathering on Sunday prior to the Monday morning opening. It was very encouraging for our team.”

Bullritos was founded by Russell Ybarra, who is also president and CEO of Gringo’s Mexican Kitchen. Motivated by his personal experience of running with the bulls in Pamplona, Spain, Ybarra extended his culinary palate into a Spanish-inspired, hip burrito joint complete with high quality ingredients, Bull-Ritas (frozen margaritas) and talented burristas (burrito rollers). Bullritos, bowls, and tacos are custom-created with any combination of freshly grilled and prepared meats, two styles of rice, three options of beans (all vegetarian), chile con queso, freshly-cut veggies, and mild to spicy salsas. To create a Custom Bull, patrons indicate their order by marking their desired style and ingredients on bull bags with red markers. Burristas create the bullrito, bowl, or taco and put it in the bag for the guest to “run with it,” emphasizing the “bag ‘n’ go” concept.           

Bullritosalso made a commitment to helping each surrounding community where a franchise is located. The Charit-a-bull Event program allows various community organizations to fundraise through the restaurant, earning 20 percent from all orders by using special coupons.

“We hope to impact more communities in a positive way with every new Bullritos location,” Ybarra says. “We want to be a cornerstone in the community. By partnering with schools and organizations, Bullritos can assist our patrons in their fundraising efforts, as well as being the local favorite burrito joint.”

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