Industry News | April 24, 2010

Bullritos Celebrates A Texas Opening

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After opening its first location in La Porte, Texas, in 2008, Bullritos is opening its seventh location, located at 1635 Eldridge Parkway in the Houston Briar Forest area. Bullritos – Burritos & Ritas - serves burritos (bullritos), tacos, and bowls (bullritos without tortillas).

In celebration of the grand opening on Monday, April 19, 2010, the first 50 qualified patrons in line at the new Briar Forest Bullritos received an Unbelievabull Giveaway—free Bullritos for a year!

Guests enjoy bullritos, bowls and tacos at Bullritos Briar Forest.

“We wanted to thank the Houston community for welcoming Bullritos with open arms,” says John Beszborn, Bullritos franchisee. “And this giveaway was the perfect opportunity to not only give back to guests, but to also allow them to have the full Bullritos experience.”

Bullritos was founded by Russell Ybarra, who is also president and CEO of Gringo’s Mexican Kitchen. Motivated by his personal experience of running with the bulls in Pamplona, Spain, Ybarra extended his culinary palette into a Spanish-inspired, hip burrito joint complete with high-quality ingredients, Bull-Ritas (frozen margaritas), and talented “burristas” (burrito rollers).

Bullritos, bowls, and tacos are custom-created with any combination of grilled and prepared meats, two styles of rice, three options of beans, chile con queso, veggies, mild to spicy salsas, and more. To create a “Custom Bull,” patrons indicate their order by marking their desired style and ingredients on bull bags with red markers. Burristas create the bullrito, bowl, or tacos, and put them in the bag for the guest to “run with it,” emphasizing the “bag ‘n’ go” concept.

Bullritos has also made a commitment to helping each surrounding community where a franchise is located. The “Charit-a-bull” Event program allows various community organizations to hold fundraisers through the restaurant, earning 20 percent from all orders by using special coupons.

“We hope to impact more communities in a positive way with every new Bullritos location,” Ybarra says. “We want to be a cornerstone in the community. By partnering with schools and organizations, Bullritos can assist our patrons in their fundraising efforts, as well as being the local favorite burrito joint.”

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