Burger 21 is thinking pink this October as the award-winning “beyond the better burger” fast casual announced a Sweet Pink Sweepstakes in partnership with the National Breast Cancer Foundation. Thinking pink for a cause, for the month of October, each Burger 21 milkshake will be topped with pink whipped cream, and 21 cents from each milkshake sold will be donated to the National Breast Cancer Foundation.

Making the month even sweeter, any Burger 21 BFF (Burger Fry Fanatic) who purchases a Sweet Pink shake and scans their loyalty receipt on the Burger 21 “B Loyal” app will be entered into the Sweet Pink Sweepstakes where they have the opportunity to win free shakes for a year. Each Burger 21 location across the country will have one sweepstakes winner who will be chosen November 1.

As part of the brand’s unique culture since inception, Burger 21 regularly donates 10 percent of its restaurants’ sales on the 21st of each month through its “B Charitable” initiative. The Sweet Pink Sweepstakes is a way for the brand to give back all month long to a meaningful cause while also giving back to their guests who make these donations possible.

“I’m so thankful to our guests who come out and dine with us. They are the reason we are able to give back in so many ways as a brand,” says Arlene Johnston, cofounder and concept development director of Burger 21. “We are proud to partner with the National Breast Cancer Foundation and look forward to raising awareness and funds to help support early detection, education, support services, and research for those affected by breast cancer.”