Industry News | June 13, 2013

Burger 21 Targets NY Tri-State Area for Expansion

Burger 21, a new better burger franchise founded by the owners of The Melting Pot Restaurants Inc. announced it is targeting the New York Tri-State area for future expansion. The fast casual concept aims to develop dozens of new restaurants in the region, including Long Island, the New York City boroughs, northern New Jersey, and western Connecticut. Currently, Burger 21 has seven restaurants open and 18 locations in development, including the brand’s first location in New York state, which is slated to open in Albany in late 2013.


“Burger 21’s franchise growth continues to build momentum in the Northeast with our recent agreements in New Jersey, the Washington, D.C. metro area, Pennsylvania, and New York. We offer a unique business opportunity for entrepreneurs in New York that creates new jobs and supports economic growth,” says Mark Johnston, president and chief concept officer of Burger 21 and president of Front Burner Brands, management company for Burger 21. “We are excited to launch our development plans for the Tri-State area and are confident consumers will love our crafted burgers, hand-dipped shakes, and menu variety, which have allowed us to stand out among better burger concepts.”


Burger 21 recently was named one of Fast Casual’s Top 100 “Movers and Shakers” of 2013. The concept ranked No. 22 based on its variety of innovative recipes and recent expansion. In addition, the franchise’s latest gluten-free menu received the No. 1 ranking for the “Top 10 Menu Innovations” and Mark Johnston was recognized as one of the “Top 20 People” for his strategic leadership in the growth and development of the brand.


“The quality at Burger 21 is unmatched by any other fast casual better burger concept I’ve been to — and I have eaten at a lot of burger establishments,” says Charlie Haney, Burger 21 franchisee in Voorhees, New Jersey. “My customers are constantly saying ‘this is the best burger I have ever had!’ It’s a great feeling as a business owner.”


To further fuel Burger 21’s expansion in the New York Tri-State area, the company is actively seeking qualified franchisees and will be exhibiting at The International Franchise Expo June 20 to 22 at The Javits Center in New York City. Local entrepreneurs are invited to meet with the brand’s franchise development team at Booth #117 to learn more about growth opportunities.

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