Industry News | September 21, 2012

Burger 21 Targets South Florida in Next Step for Expansion

Burger 21, a new fast-casual concept founded by the owners of The Melting Pot Restaurants, announced that it plans to target several key territories in South Florida, including Boca Raton, Fort Lauderdale, and Aventura, for expansion.  

Earlier this year, the “beyond the better burger” concept signed four franchise deals for a total of six franchised units in Orlando, Florida; Atlanta; and Voorhees, New Jersey.

As the concept targets South Florida for further expansion, Burger 21 envisions South Florida potentially supporting approximately 20 or more locations. 

“We are excited to bring our extensive menu of quality, premium ingredients and innovative recipes to feed South Florida’s demand for a ‘better burger’ experience,” says Mark Johnston, Burger 21 president and chief concept officer and president of Front Burner Brands, management company for Burger 21. “While there may be other burger concepts in the area, Burger 21 will truly impress South Florida residents with our 21 chef-inspired burger creations that deliver a gourmet experience without the gourmet price.”

To further fuel its expansion into South Florida, Burger 21 is actively seeking qualified franchisees and will host a live webinar on September 27 at 2 p.m. EST. 

In addition, local entrepreneurs are invited to visit the Burger 21 booth (#307) at The National Franchise & Business Opportunities Show on September 22 from 10 a.m.–4 p.m. and September 23 from 11 a.m.–4 p.m. at the Broward County Convention Center in Fort Lauderdale.

Last year, Burger 21 launched an aggressive growth initiative to bring its crafted burger creations and hand-dipped signature shakes to more cities across the country.  

Since February 2012, the burger franchise has signed four agreements to develop a total of six franchised units in Atlanta; Orlando, Florida; and Voorhees, New Jersey, for a total of 10 franchised and company-owned restaurants. 

Burger 21 is seeking single and multiunit operators with restaurant experience in South Florida and throughout the country.  

Franchisee candidates should have a minimum net worth of $500,000 and liquid assets of at least $200,000 per unit. 

Burger 21 will be developed through both single-unit agreements and Area Development Agreements. Depending on the real estate site selected, franchisees can expect the total cost of investment for one restaurant to be approximately $525,495–$750,995.  

The initial franchise fee is $40,000; however, a 10 percent discount is applied to all franchises sold by December 21, 2012.  Reduced franchise fees apply for Area Development Agreements of four or more units.  

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