Burger King and TikTok Partner on 'Dance Ordering'

    Industry News | June 19, 2020
    Burger King TikTok graphic.
    Burger King
    Burger King tapped TikTok stars to create a dance ordering tutorial utilizing a custom mashup track.

    The Burger King brand is partnering with TikTok in a way that has never been done before: ordering through a dance. For the first time ever, BK guests can order the Whopper, also known as America’s Favorite Burger, for only $1 through dance ordering only. The brand has tapped TikTok stars to create a dance ordering tutorial utilizing a custom mashup track.

    “We are investing in our digital channels and are always looking for innovative ways to engage with guests. The BK North America team is constantly pushing into new territories and Whopper Dance on TikTok is one of these ideas,” says Jorge Luiz R. Oliveira, Director, Media & Social Channels, Burger King Corporation.

    How exactly does this work? Loren Gray, Avani and Nathan Davis Jr. will post tutorial videos on their personal TikTok pages, demonstrating moves representing Whopper sandwich combinations that users can incorporate into their customized dance order. To receive the $1 Whopper sandwich on the BK App, users need to follow the BK brand on TikTok and then must post their order dance video on TikTok using the specialized BK soundtrack and #WhopperDance. Afterwards, users will receive a direct message on TikTok from Burger King with a unique code to be used on the BK App. Guests can pick up their order in restaurant or place the order for delivery with a $10 minimum per order. The TikTok #WhopperDance coupon will be valid through June 28, 2020. Additionally, delivery is free on the BK® App with a $10 minimum order until July 5, 2020.

     

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