Participating Burger King restaurants in the U.S. and
Canada have a new X-Stunt Sport Sets Big Kids and Kids Meal promotion, from July 16 to August 20.X-Stunt Sport Sets feature widely recognized and respected names in action sports
including 10-time X Games gold medalist Dave Mirra, the most decorated BMX all-star in
history, along with fellow athletes Ryan Nyquist (BMX), Bucky Lasek (Skateboarding) and Parks
Bonifay (Wakeboarding). Dave Mirra’s participation in the promotion also includes a starring role
in the kid- targeted television commercial.

“Kids love action sports and finger toys. Our X-Stunt Sport Sets add a unique twist by featuring
top action sport athletes who connect directly with our young customer base, ages 4 to 12,” said
Brian Gies, director, Youth & Family Marketing for Burger King Corporation. “We also recognize
the relevance of the Internet in kids’ lives and we are leveraging this with a compelling X-Stunt
Sport Sets section on our website.”

The Burger King X-Stunt Sport Sets capture today’s hottest action sports by using the
universal appeal of finger-sport toys—miniature versions of action sport equipment like
skateboards, BMX bikes, wakeboards and scooters that can be moved manually across
surfaces or through the air, allowing kids hands-on play to act out action sports tricks. “Our
premiums bring these athletes’ amazing skills to life in a very innovative way with mini replay
screens and finger toys that depict the fun of each sport,” said Gies.

X-Stunt Sport Sets include three action-packed features: a free-wheeling finger-sport premium,
a mechanized stunt platform and a palm-sized screen featuring a state-of-the-art lenticular
replay card that displays three seconds of “live-action” footage of the athletes showing-off their
favorite moves. Each athlete featured chose the footage and photos used in the replay card to
ensure authenticity.

The X-Stunts Sport Sets promotion will be supported with in-restaurant merchandising, created
by Surge at Draft Worldwide Chicago, Burger King Corporation’s promotion agency of record, as
well as web-based marketing and national kid-directed television advertising. The :30 second
spot, “Burger BMX,” features Dave Mirra, was created by Campbell Mithun, BKC’s kids
advertising agency of record.

News, Burger King