Industry News | February 11, 2014

Burger King Beefs Up Big King Sandwich

Burger King Worldwide Inc. announced the introduction of the even bigger Big King Sandwich, now made with a quarter pound of 100-percent beef that is fire-grilled. The beefed up sandwich features two savory patties, lettuce, onions, and signature King Sauce, all on a three-layer toasted sesame seed bun.

“Since its launch, the Big King Sandwich has exceeded expectations and Burger King restaurants are dedicated to making it even better for our guests,” says Alex Macedo, president, North America, Burger King Worldwide, Inc. “Everyone is falling in love with the flavor of our freshly fire-grilled burgers paired with our signature King Sauce, and now we can give them even more of it for the same great price.”

The Big King Sandwich will be supported by a 360-degree marketing communications program, including public relations, social media, and broadcast and out-of-home advertising.

The new Big King Sandwich is available now for $3.69 at participating Burger King restaurants nationwide. It will also be a part of the two for $5 offer, which allows guests to mix and match their favorite premium sandwiches including the Original Chicken Sandwich, the new Spicy Original Chicken Sandwich, and the Premium Alaskan Fish Sandwich.

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