It’s the 10 year anniversary of the Subservient Chicken, and Burger King announced he’s back. Subservient Chicken will be making a return in a digital short film, marking the launch of the new Chicken Big King Sandwich. An internet sensation and technological breakthrough for its time in 2004, the chicken followed user commands in real time and reached hundreds of millions of online views. Ten years since his debut, the chicken who was previously subservient is back and turning the tables, encouraging fans to be their own way.
“It’s the 10 year anniversary and we want to celebrate our new Chicken Big King Sandwich, truly in epic fashion,” says Eric Hirschhorn, Burger King Corporation chief marketing officer, North America. “This sandwich is a big deal so it felt fitting to partner with the Subservient Chicken who is a pop culture icon.”
The Burger King long-format journalistic piece chronicles what happens to internet sensations when their 15 minutes of fame are over and the real world comes knocking at their door. The film titled, “Burger King Chicken Redemption,” also features a cameo by actor Dustin Diamond. The film will begin airing today on www.subservientchicken.com and will be supported by a range of creative executions.
Incorporating flavors from the Big King Sandwich, the new Chicken Big King Sandwich features two crispy chicken patties, melted American cheese, lettuce, pickles, onions, and the signature King Sauce, all served between three stacked buns.
Available for $3.59 at participating Burger King restaurants nationwide, the Chicken Big King Sandwich is now a part of the two for $5 menu alongside the Big King Sandwich, Original Chicken Sandwich, and Big Fish Sandwich.