Burger King anticipates little impact to its earnings as a result of the ban on children’s advertising.

“Our target consumer for many years has been 18 to 34 years old, and we remain on course with our current strategy to market high-quality beef to this core customer. We expect the advertising ban to have a far greater impact on our competitors who have previously targeted children as a core consumer.”

As of the end of the first quarter of its 2007 fiscal year, the company owns and operates 76 Burger King restaurants in the UK.