Industry News | August 8, 2016

Burger King Debuts Whopperito, Burger-Burrito Mash-Up

Burger King

Burger King restaurants are introducing a Tex-Mex twist on its famous Whopper sandwich nationwide with its new Whopperito burger-burrito mash-up. After a local market debut that sparked widespread demand from guests, Burger King restaurants is now taking its Whopperito national at participating restaurants beginning August 15.

The Whopperito burger-burrito remix was originally conceived by a franchisee. After it was met with widespread media attention and social media requests, the menu item will become available at all Burger King restaurants nationwide for a limited time while supplies last. This mash-up the latest in the brand’s fan-favorite food combinations, coming off the heels of the recent Mac n’ Cheetos launch.

Prepared with many of the same ingredients as the Whopper sandwich, with a creamy queso sauce replacing mayonnaise, the Whopperito burger-burrito hybrid is made with flame-grilled 100 percent beef and seasoned with a special blend of spices. It is layered with freshly cut tomatoes, onions, and lettuce, topped with pickles and smothered in creamy queso sauce, and wrapped in a flour tortilla.

“We’re infusing classic American fare with Tex-Mex flare,” says Alex Macedo, president, North America, for the Burger King brand. “The Whopperito is a new interpretation of the Tex-Mex trend in a way that only Burger King restaurants could imagine and uses the classic flame-grilled 100 percent beef Whopper sandwich meat to set this burger-burrito hybrid apart from other burritos out there.”

The Whopperito debuts at the recommended price of $2.99 and as part of a combo meal for the recommended price of $4.99.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


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