Industry News | February 4, 2009

Burger King Down Sizes Breakfast

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Burger King Corp. (NYSE:BKC - News) is adding two bite-sized menu additions, the BK Burger Shots and BK Breakfast Shots.

Available in a two-pack or a six-pack, BK Burger Shots offer a hot and juicy flame-broiled burger topped with mustard, ketchup, and two pickles between a bakery-fresh bun without sesame seeds.

Another mini menu addition is BK Breakfast Shots, which feature the choice of thinly sliced ham, crispy bacon, or a sausage patty with a fluffy egg, a smoky cheese sauce, and melted American cheese served on a bakery-fresh bun. BK Breakfast Shots are available in a two-pack or a four-pack.

“BK Burger Shots might look small, but they are full of the big, flame-broiled taste our guests love,” says John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. “In addition, BK Breakfast Shots round out the breakfast menu with a hearty and fun-to-eat morning option.”

BK Burger Shots will be available in a two-pack or a six-pack portion for a suggested retail price of $1.39 and $4.09. BK Breakfast Shots will be available in a two-pack or a four-pack for a suggested retail price of $1.49 and $2.89 during Burger King restaurant breakfast hours.