The Hummus & Pita Co., one of the country’s fastest growing Mediterranean fast casuals, has signed a multi-unit deal to expand their franchise to the Southeast. Brother-in-law Franchisees Jay Gill and Patrick Sidhu will bring five locations to the Atlanta area over the next two years.
Gill and Sidhu are partners in Premier Kings, Inc., the largest Burger King franchise in the country, and were named its “Franchisee of the Year” in 2015. Starting with six Burger locations in 2010, their portfolio now includes more than 170 locations, as well as 14 Popeyes restaurants throughout Alabama, Florida, Georgia, South Carolina and Tennessee.
As an emerging restaurant concept, The Hummus & Pita Co. was the ideal non-competing complement to Gill and Sidhu’s existing portfolio. The concept also provides the upside of better unit economics, more flexibility and room for expansion.
“The passion behind The Hummus & Pita Co. brand is contagious and rapidly multiplying, and we hit the lottery having Jay and Patrick franchise with us,” says Dave Pesso, co-founder of The Hummus & Pita Co. “They are the perfect franchisees, and we are beyond humbled to have them on board. We will learn a great deal from Jay and Patrick, and I look forward to a long and mutually rewarding relationship.”
The Hummus & Pita Co.’s high sales volume, coupled with high consumer demand, proves the brand is well-poised for its planned national expansion, with units in development in Detroit, Michigan and Los Angeles, California. A known Southern California multi-concept operator recently signed on as a 100-unit development agent for the state of California, demonstrating the brand’s rapid franchised growth and expansion into new markets.
“We were looking to diversity our restaurant portfolio in the Atlanta area and saw the Mediterranean segment as the next big thing in the Southeast,” adds Gill and Sidhu. “The Hummas & Pita Co. has unlimited growth potential, and we can’t wait to bring the concept’s variety of authentically flavorful, healthy and innovative options, like dessert hummus and hummus shakes, to Atlanta diners.”
The fresh and healthy Mediterranean concept has been delivering guilt-free, homemade cuisine to the masses since 2011. All menu items are made from scratch on the premises at each location, using only the freshest ingredients available to ensure high-quality, flavor-focused eats for every guest. The Hummus & Pita Co. stands out from other Mediterranean concepts for its freshly-baked pita and laffa breads, wide variety of vegetarian dishes, meats cooked in a traditional taboon oven, and its signature hummus-based dessert offerings like the Hummus Shake and Hummus Ice Cream. The concept was named one of QSR’s “13 Emerging New York City Fast Casuals to Watch” and “11 Restaurant Franchises on the Cusp of Greatness.”