"To millions of kids, Scooby-Doo is synonymous with Halloween because of the spooky characters, eerie sounds and mysterious story lines," says Richard Taylor, vice president of U.S. marketing for Burger King. "We also know that Scooby-Doo is one of the most well-known cartoon characters—the Cartoon Network currently airs a Scooby-Doo episode 33 times every week."
Burger King will also offer customers the chance to enter a Scooby-Doo sweepstakes featuring an "Ultimate Gamer's Package" and the chance to become a Scooby-Doo video game character as the grand prize. The gamer's package includes a big screen television, VCR, ad Nintendo hardware and software. The grand prize winner will also receive a four-day trip for four to Los Angeles to record his or her voice that will be used in an upcoming Scooby-Doo video game due for release in 2001. Hundreds of prizes, including Nintendo and PlayStation computer game software and videos will also be awarded. The sweepstakes contest will be publicized in-restaurant, on themed packaging, and in print advertising.
The eight Scooby-Doo glow-in-the-dark toys are Roll-Around Alien, Clip n' Glow Scooby-Doo, Scared Silly Shaggy, Fright in Glowing Armor, Speakin' Scooby Doo, Alien Attack Mystery Machine, Scooby-Doo and Shaggy's Alienship Adventure, and Scramblin' Scooby-Doo.