"The new Hickory Bacon Cheddar Burger combines the flavor of smoked cheddar cheese, bacon, and a BBQ sauce for a real backyard barbecue flavor," said Dana Frydman, vice president, product marketing for Burger King Corporation. "This great-tasting burger combines consumers' two favorite toppings—cheese and bacon—with a distinct new taste."
To launch the special sandwich, Burger King Corporation has joined with the Harlem Globetrotters for an all-star promotion in which one lucky winner will receive a five-night trip to Atlanta for four. The winner will suit up with the Harlem Globetrotters team for a live on-court "performance" during the NABC Roundball Challenge on March 29, 2002.
Second-tier prizes include Harlem Globetrotters' gear, including leather jackets, jerseys, basketballs, and hats.
Additionally, the Harlem Globetrotters have pledged to donate $1 dollar for every mile their tour buses travel this season to the American Red Cross Liberty Disaster Relief Fund. Burger King Corporation will match this with an in-kind contribution.
The Globetrotters' forty-five-foot buses will travel across country this season wrapped in the team's signature red, white, and blue colors, depicting the American Flag, the Burger King logo, and details of the team's contributions to the American Red Cross Liberty Disaster Relief Fund.
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