Industry News | June 20, 2017

Burger King Introduces Lucky Charms Shakes for Summer

General Mills
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Summer just got better. To help you beat the heat, Lucky Charms Shakes are now available, for a limited time at participating Burger King restaurants throughout the U.S.

The delicious taste of Lucky Charms cereal combined with a cool vanilla-flavored shake will be the summer’s can’t miss treat.

“For over 60 years we have been serving delicious hand spun milkshakes. And now for the first time, we’ve partnered with Lucky Charms,” says Alex Macedo, president, North America, for the BURGER KING brand. “The mashup of our velvety vanilla-flavored soft serve and one of America’s classic breakfast cereals is something we think our guests are going to love.”

Lucky Charms is the first General Mills cereal to be used in a shake.

“The Lucky Charms Shake combines two of Americans’ favorite foods in one great tasting combination and this flavor was very popular in consumer testing,” says Randy Anders, national account executive for General Mills Convenience & Foodservice. “The Burger King brand has been an excellent partner and we look forward to working with them on future cereal shake flavors.”

You’ll find the Lucky Charms Shake at participating Burger King restaurants for the next few months.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.