Industry News | August 1, 2012

Burger King Issues Last Call for Kids' BK Crown Promo

image used with permission.

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Creativity has been reigning all summer long with the BK Crown Program’s "Design the Crown" contest at Burger King restaurants. The excitement, which started on June 11, has had young artists (ages 6-12) logging onto BKCrown.com to let their creativity loose and design their own BK Crown.

The grand prize winner will receive a family trip to Legoland Parks and have their unique design featured on BK Crowns nationwide beginning December 2012.

“Sparking children’s imaginations is a top priority for the BK Crown program. As a result, the BK family is very happy to play a role in encouraging children’s creativity, as well as providing an exciting experience this summer,” says Alex Macedo, senior vice president, North American marketing, Burger King Corp. “The 'Design The Crown' contest has become an overnight success! We are thrilled with the number of entries that have come in thus far, and look forward to receiving many more before the summer’s end.

The "Design The Crown" contest ignites the creative spark by inviting children, with their parent’s permission, to visit BKCrown.com to design and submit their custom crown for a chance to win. Mail-in entries are accepted as well.

Time is running out, however, as children only have until September 3 to complete their entry, and then the selection process for a semi-finalist from each state and Washington, D.C., will begin.

Criteria for selection includes: creativity, originality, and visual appeal. All 51 custom crowns will then be featured in a photo gallery on the BK Crown website. From the 51 semi-finalists, Burger King will further narrow the field to the final four, granting America the ability to choose the winning crown.

From October 1-12, children 12 and under may visit the BK Crown website to vote for their favorite crown design that they would like to see featured in Burger King restaurants nationwide. The grand prize winner’s family will receive round trip flight and hotel accommodations for four to their closest Legoland Park, two days free admission for the family to Legoland model shop, as well as Merlin Annual Passes for a family of four to all U.S. Merlin Attractions for a whole year. And of course, beginning December 2012, the winner’s design will be featured exclusively on BK Crown kids’ meal crowns nationwide.

 

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