Continue to Site

    Burger King Launches Impossible Whopper Nationwide

  • Industry News August 1, 2019
    Burger King
    In a new video, BK found fans to come to the grand opening of what they thought would be a restaurant that only serves the Impossible burger.

    Burger King announced Thursday that it is bringing the plant-based Impossible WHOPPER sandwich nationwide this month. Starting on August 8, guests across the nation will be able to visit their local BK restaurant, or order for delivery via the BK App and through DoorDash, to try the Impossible WHOPPER for a limited time only and decide for themselves if it delivers the same flame-grilled, juicy craveability of the famous WHOPPER sandwich.

    The Impossible WHOPPER is 100 percent Whopper, zero percent beef. It features a flame-grilled patty made from plants topped with freshly sliced tomatoes and onions, crisp lettuce, creamy mayonnaise, ketchup and zesty pickles on a toasted sesame seed bun.

    “We are really excited to be able to offer our new Impossible WHOPPER to our guests across the country at an unbeatable value for a limited time,” says Chris Finazzo, President, North America, Burger King Corporation. “Since we first launched our market tests in St. Louis in April, and later in six other markets across the country, we’ve heard great feedback and know the Impossible WHOPPER appeals to both current guests who are already big fans of the WHOPPER sandwich, as well as new guests who are excited about this new option. Starting next week, guests across the country will be able to try this this plant-based, flame-grilled sandwich which is true to the original WHOPPER sandwich that our guests know and love.”

    Before the nationwide launch of the Impossible WHOPPER, the Impossible burger was hard to find despite being in high demand and that often led to fans going to social media to find where to find the Impossible burger is available. In a new video, BK found fans to come to the grand opening of what they thought would be a restaurant that only serves the Impossible burger. The outside of the location looked like an Impossible foods restaurants, but it was really a Burger King restaurant in disguise. Fans were surprised but delighted when they walked inside and saw it was actually a BK restaurant and realized that they could now purchase an Impossible WHOPPER at over 7,000 BK locations across the country to satisfy their Impossible craving.

    From August 8 to September 1, exclusively on DoorDash and the BK App, guests can order the Impossible Taste Test and receive both an Impossible WHOPPER and the original WHOPPER sandwich for only $7. To receive the $7 Impossible Taste Test and a $0 delivery fee, customers can use code IMPOSSIBLE and order on the DoorDash platform or through the app for Android or iOS.

    Additionally, and exclusively on DoorDash, guests can order the Impossible WHOPPER itself and also enjoy a zero dollar delivery fee when they use code IMPOSSIBLE between August 8 and September 1. Customers can order on the DoorDash platform at www.DoorDash.com or through the app for Android or iOS.

    This April, Burger King became the first coast-to-coast quick-service restaurant to serve the award-winning, plant-based patty from food startup Impossible Foods, maker of the Impossible patty. The Impossible WHOPPER is available for a limited time only while supplies last at a suggested retail price of $5.59.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.