The Broad Street Licensing Group announced that the successful Burger King–branded salty snack food license manufactured by The Inventure Group expanded internationally to include 17 new countries throughout Asia, Europe, and the Middle East. The new markets include China, Singapore, Malaysia, Turkey, and Scandinavia. The new distribution is in addition to the 30+ countries where Burger King snack chips are currently sold.
“The snacks have a strong, loyal following with consumers in the U.S., and are continuing their steady sales growth throughout the global marketplace, often in places where the brand has not developed a strong presence,” says Carole Francesca, president of Broad Street Licensing Group, Burger King’s exclusive food licensing agency.
Since the introduction of the original Ketchup & Fries flavor, The Inventure Group has added new products to the line, including Onion Rings, Hot & Spicy Onion Rings, and French Toast snacks that all mirror the taste of the menu items at Burger King. In early 2010, two additional flavors will be added to the line-up.
"We are looking forward to our Burger King snack chips becoming a favorite of consumers worldwide and we're excited to expand distribution to make these products available to an even wider audience," says Terry McDaniel, president and CEO of The Inventure Group Inc. "The success of this product line underscores the strength and awareness of the Burger King brand and the quality and great taste of the product. We also have the benefit of a strong licensing relationship with Burger King Corporation and its affiliates and their teams have shown tremendous trust in our ability to translate their brand into the snack category."
Burger King snacks were chosen as Brand Extension of the Year by License! Global magazine, and also earned a nomination for “Best Corporate License of the Year” by the Licensing Industry Merchandisers Association (LIMA).