The Burger King brand is hijacking the biggest shopping week of the year, by making other brands buy you a Whopper sandwich. How is this possible?

Introducing WHOPPER-SHOPPER.com, a new website from the BK brand that only features online banner ads from other brands so that they can be the ones to pay for your next Whopper sandwich.

How does this work exactly? When somebody clicks a banner on a website and buys something from a brand, the owner of the website gets a percentage of the sale from that brand. With WHOPPER-SHOPPER.com, each time somebody clicks on one of the banner ads and purchases something, the company pays the Burger King brand money. Money that BK will give back to our guests in the tastiest form we know—with Whopper sandwich vouchers1.

WHOPPER-SHOPPER.COM went live at noon on Thursday, November 15 and will working through Cyber Monday on November 26 while supplies last for US residents only. Due to high demand, there will be a limit of three Whopper sandwich vouchers per eligible participant. The vouchers will be sent to participants shortly after the end of the promotion.

Whopper sandwich vouchers will be distributed as $5 Burger King Gift Cards while supplies last.