Industry News | January 2, 2014

Burger King Rebrands Value Menu to King Deals Value Menu

Burger King Worldwide Inc. introduced its new King Deals Value Menu, which includes the Rodeo Crispy Chicken and the Rodeo Burger for $1 each.

The King Deals Value Menu offers a wide variety of choices for breakfast, lunch, and dinner with prices starting at $1. As part of Burger King’s commitment to providing guests with outstanding value, the King Deals Value Menu now contains more than 20 items.

A new addition to the menu, guests can choose between two different Rodeo Sandwiches: a crispy chicken fillet or a grilled beef patty topped with sweet and spicy barbecue sauce and onion rings and served on a toasted sesame seed bun.

“We’re launching the new King Deals Value Menu, including classics and new favorites like the Rodeo Sandwiches, all starting at just $1,” says Eric Hirschhorn, Burger King’s chief marketing officer for North America. “We’ve seen an incredible response from our guests with our $1 menu items, and we want to continue creating great tasting products that don't sacrifice on taste.”

The King Deals Value Menu also includes Chicken Nuggets, Spicy Crispy Chicken, a Double Cheeseburger, Bacon Cheeseburger, Crispy Chicken Wraps, and new items to become available throughout 2014.

The $1 Rodeo Sandwiches are available now on the King Deals Value Menu in Burger King restaurants nationwide as a limited-time offer.