Continue to Site

    Burger King to Test Branded Chips

  • Industry News January 30, 2008
    The Inventure Group, Inc. (Nasdaq:SNAK) today reported that vending channel test marketing results for Burger King brand salted snacks exceeded managements' expectations in the fourth quarter of 2007. Based on these results, Inventure intends to pursue a national rollout of the brand into the vending channel. Inventure expects this national channel expansion to improve capacity utilization at its Bluffton, Indiana manufacturing facility, where all Burger King snacks are produced.

    Test marketing in convenience store, drug store, and grocery store channels beginning in the first quarter of 2008 have generated significant retailer interest. Mass merchandiser and club store tests are expected to commence in the first half of 2008. Burger restaurants are scheduled to test the Ketchup & Fries snack product throughout the first quarter of 2008 in certain markets in Ohio and Florida.

    Inventure is developing additional new items for the Burger King snack brand for potential test marketing in the second half of the year to complement the Ketchup & Fries and Flame Broiled items.

    "Strong initial shipments and consumer takeaway from the vending channel led to our decision to implement full national expansion into one of the company's largest channels," Eric Kufel, president and CEO of Inventure, said "We intend to implement Burger King brand salted snack test markets in other major channels during the first half of 2008. Though still early in the test market process, the brands' vend channel performance has exceeded our test market expectations to date and we are cautiously optimistic about the potential of this exciting new brand."

    Read More