Industry News | June 22, 2016

Burger King Unleashes Mac n' Cheetos

image used with permission.

Burger King restaurants and the Cheetos brand have collaborated for the first time to introduce new Mac n’ Cheetos, making for a very cheesy summer. The new snack mash-up is a portable combination of creamy mac n’ cheese covered with crispy Cheetos flavor. Mac n’ Cheetos are a tasty reimagination of classic mac n’ cheese that the Cheetos brand and Burger King restaurants boldly dare to offer, starting June 27 for a limited time at participating restaurants.

For anyone who ever wished they could eat warm mac n’ cheese like they do a bag of chips, Mac n’ Cheetos make the previously unthinkable a reality. Now with this cheesy treat, everyone can snack on the go whether en route to the beach or during a summer road trip.

“Mac n’ Cheetos are a doubly cheesy combination of warm mac n’ cheese covered with that crispy Cheetos flavor everyone loves,” says Alex Macedo, president, North America, for the Burger King brand. “No one understands snacking better than Cheetos, and our expertise at Burger King restaurants is serving guests on the go, so it just made sense that we come together to reinvent this favorite food like it’s never been done before.”

“Mac n’ Cheetos™ is a Dangerously Cheesy re-imagination of mac n’ cheese,” says Roberto Rios, CMO of PepsiCo Foodservice. “The Burger King brand was the perfect partner to bring this delicious and portable snack to life for lovers of cheese all around and our fans.”

Mac n’ Cheetos come in an order of five pieces at the recommended price of $2.49 and will be available for a limited time at participating Burger King restaurants. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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