BurgerFi, among the nation’s fastest growing, award-winning better burger concepts, has launched a new marketing campaign, which features the tagline “Burgers for Every 1.” The campaign focuses on the company’s mission to serve only the top 1 percent of best-tasting certified, American Black Angus beef from the top ranches across the country. Known for delivering the all-natural burger experience in a fast-casual environment, the brand has a commitment to quality food that ensures no steroids, antibiotics, growth hormones, chemicals or additives are ever used.
The new advertising campaign, created by Rochester, New York-based agency Partners + Napier, highlights the fact that everyone has a niche and ability to excel in something and they deserve to celebrate what qualities make them unique with a burger that is special too. Creative assets will also correlate these qualities to specific burgers on the menu and feature fun, unexpected imagery and headlines. The unique alpha-numerical tagline is representative of both the top 1% of beef used by BurgerFi that “never-ever” contains hormones, antibiotics, steroids, or additives, and the perspective that BurgerFi restaurants will continue to serve the millions of one-of-a-kind guests.
From chef-driven menu items including their unrivaled certified angus craft burgers, their newest plant-based Beyond Burger, hand-cut fries and onion rings to Vienna hot dogs, frozen custard and shakes, BurgerFi offers guests an uncompromising and rewarding dining experience.
The “BURGERS for Every 1” campaign was inspired by the fact that only about 1% of the beef produced in the United States meets the strict BurgerFi standard of quality. We offer an experience that isn’t purely for “burger lovers” or “environmentalists” or “families” but for every unique individual who wants to reward themselves with something better,” says BurgerFi CEO Corey Winograd. “Our approach to every aspect of the BurgerFi experience—from the friendliness of our team to our sustainability efforts and fresh better burgers—is that guests can see and taste the difference.”
The campaign will begin rolling out on January 29 via national and local digital media, pre-roll video, radio, social media, billboards, email and in-store displays.