BurgerIM announced the permanent addition of an Impossible Burger to its menu. To celebrate the national debut of the chain’s newest meatless burger option, BurgerIM has teamed up with Impossible Foods to offer guests a free Impossible Burger with purchase this Black Friday, November 29, at all 212 BurgerIM locations across the U.S., while supplies last.

The award-winning, plant-based product from Impossible Foods is joining BurgerIM’s menu of mouth-watering customizable burgers and will be available with any custom burger build. Impossible Burger continues to grow in popularity due to its unrivaled quality and flavor, and was named one of America’s most popular late-night deliveries according to Grubhub’s most recent “State of the Plate” report.

“We were founded on the idea of ‘Burgers for Everyone’ because nobody should have to miss out on enjoying a juicy burger no matter their dietary restrictions or lifestyle choices; and adding Impossible Burger to our menu takes that promise one step further,” says Oded Talmor, CEO of BurgerIM. “We are excited to celebrate the arrival of the Impossible Burger to BurgerIM and invite busy shoppers into our restaurants on Black Friday to experience our new Impossible Burger on the house!”

The BurgerIM concept is driven by the belief that quality, innovation, variety, consistency and customer care are critical to the gourmet fast-casual experience. Offering more than ten different patties including Dry-Aged Beef, Salmon, Crispy Chicken and Falafel, along with a large variety of toppings and house-made sauces, BurgerIM’s endless customizability caters to every taste preference and lifestyle. Best known for its 3 oz. “Classic BurgerIM,” the chain recently added quarter-pound and third-pound “Big BurgerIM” options for larger appetites; and a Keto burger has been introduced to the menu as well.

Talmor continues, “We’re proud to offer an unparalleled variety in fast-casual burgers and to be a place that guests can count on for an amazing burger that doesn’t compromise on any of their personal needs or choices. We’re confident the Impossible Burger will do very well at BurgerIM.”

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